OUR STORY
About EJ Sourcing
A Hong Kong-based sourcing and trading company connecting Western businesses with Asian suppliers
Our Journey
EJ Sourcing is a Hong Kong-registered sourcing and trading company built around one core idea: that Western businesses deserve a reliable, transparent partner on the ground in Asia.
Founded by Chin Hon Toh, a Singapore-based entrepreneur with deep roots across the Asia-Pacific region, EJ Sourcing operates at the intersection of international commerce and hands-on supply chain management. We work directly with manufacturers across China, coordinating everything from product sourcing and supplier negotiation to quality inspections and logistics — all managed by a multilingual team spread across Asia.
Our clients are primarily companies in Europe and the United States who need sourcing support for physical goods — whether that's a first-time importer looking to establish reliable supply, or an established brand managing ongoing multi-category procurement. What sets us apart is our ability to handle diverse product categories under one relationship, so our clients don't need to juggle multiple agents across different verticals.
Our Core Values
These principles guide every decision we make and every relationship we build
Transparency
We tell you what things actually cost, what the risks are, and what we can realistically deliver. No hidden markups, no surprises.
Partnership
Your success is our success. We manage your orders with the same care we would apply to our own.
Global Reach, Local Knowledge
With team members across China, Taiwan, Malaysia, and beyond, we bring genuine on-the-ground expertise to every project.
Reliability
We follow up, we communicate proactively, and when problems arise — because in supply chain they always do — we solve them.
Our Milestones
Key moments in EJ Sourcing's development
The Beginning
Founded by Chin Hon Toh with a focus on connecting international buyers with Asian suppliers, starting with trading services across consumer goods.
Building Depth
Expanded into multi-category sourcing, developing supplier networks across consumer goods, health & wellness, beauty accessories, specialty food, and more.
Going International
Onboarded clients in Germany, the United States, the United Kingdom, and Austria — spanning categories including fitness equipment, specialty food, electronics, nail accessories, and lifestyle products.
Today
Operating with a distributed team across Asia, managing end-to-end sourcing, quality control, and logistics for European and US clients across multiple product categories.